Objective

Working in a group of 4, design a logo and develop the branding of the parent company, Newmarket Cannabis Hop House. Develop the concept and design for the packaging of the product line of 3 cannabis infused drinks.

**I was responsible for the Parent Brand Logo, concept sketches, and final product label for “Jupiter Recognize” -a cannabis infused porter. All imagery shown is my original work.**

Solution

PRODUCT LABEL – JUPITER RECOGNIZE PORTER

The Space Theme we chose for the product line, ended up evolving to “planets with attitude.” We wanted to have plenty of visual possibilities, but also a sense of playfulness in order to connect with our consumer through humour and relatability.

Seneca: Semester 6, Business of Design

Date: December, 2020

Design: Parent Company Logo & Branding, Product Labels  Concepts & Design, Tagline, Merchandise

Programs Used: Illustrator, Indesign, Photoshop, Miro, Mural

Solution

PARENT BRAND – NCHH

Within our group, we decided on a modern, creative and approachable feel for our branding. Due to the nature of recreational marijuana, we wanted to emphasize artistic expression while maintaining professionalism.

Our slogant: “Highest Quality”

After much deliberation, we decided on a clean sans serif, and marijuana leaf graphic. There are multiple variations of the graphic, ready for use appropriate for the product it reflects. This was meant to maintain brand recognition, but still leave room to dress it up or down- according to how it may be used.