Client: Colossal Cookie Co

Date: November, 2021

Design: Digital: Webpage, Iconography, Gift Cards, Promotional Emails, Social Media
Print: Cookie Sticker Labels, Packaging, Packaging Sleeve

Objective

Develop a campaign to promote the Holiday Limited Edition product line, and captivate the consumer with holiday cheer and luxury indulgence, while encompassing our brand personality.

From concept development to full execution across multiple platforms, in addition to cohesive packaging and iconography. Everything is custom designed in order to best represent the identity of the brand, and build our relationship with our consumer.

The Company

Colossal Cookie Co is a luxury cookie company, with premium organic ingredients, handcrafted in Toronto. With a vision to “elevate life’s moments” and celebrate life’s milestones with elegance and delectable gifting.

Solution

The Holiday Gift Guide was designed to encourage a more powerful emotional response from our consumers, by connecting product to personality.

Working closely with the owner, we developed playful personas to take the guessing out of gift-giving- while also increasing traffic to our page by optimizing our SEO through a new angle.

Contrasting to the current minimalism trends seen in it’s luxurious competitors, or over-done intricacy- I combined the best of both worlds for a modern, luxurious experience. Using a mix of edited stock and product photography, vintage illustrative accents, airy white space, subdued colour,  a well kearned San-serif, and the result is a elegant nostalgic holiday feel.