Category: Chalk Art, Hand Lettering, Branding

Client: Jack Astor’s Bar & Grill

Created: 2016-2019

Objective

Design chalk boards for Jack Astor’s Craft Beer Brands. Use specific graphics to each brand, must be legible from a distance and compliment each other as a group.

Solution 

I researched each brand, and used their brand standards to dictate the typography and colour palette. I then designed unique graphics to create a more visually engaging piece, and unique layout relevant to the shape of each board.