Category: Branding

Seneca: Semester 3, Marketing & Interactive Design

Client: Beacon Condominiums

Created: November 2018

Programs used

Indesign, Illustrator, Photoshop, Muse

Objective

Effectively develop a visual identity, and campaign for a fictional condo company. Design a logo, brochure, banner ad, newspaper ad and website.

Beacon Condominiums are geared towards young professionals, in the heart of the distillery district in downtown Toronto.

Solution

I decided to go for sleek sophistication, with urban elegance. Bold and saturated photography, against black and white contrast, with a mixed pairing of typography to create a vibrant and romantic atmosphere parallel to that of the distillery district.