Category: Print, Layout

Client: Good Food

Seneca: Typography II

Created: November, 2018

Programs Used: Indesign, Illustrator

Objective

Design a gatefold brochure, for a healthy food source within the city. Photography not permitted. Using a strong grid, colour palette and contrast within typography to achieve hierarchy, and organization of the large amount of text provided in an engaging way.

Solution

I chose a pastel colour palette for a to provide a light and airy mood, and elegant deep blue to provide contrast, and set them apart from the typical green colour palettes of other health food brands.

To drive home an elegant, professional and organic theme, script paired with a strong serif created a clean yet playful harmony when type treatment was applied.